Publications

Technologizer

Rule One: Don’t Mess With How People Do Things

[Technologizer. Read Original]

Recently, I drove a Mini Cooper for the first time. (Rented from Zipcar for $13/hour. Not bad.)

That’s not news, obviously. They’ve been around forever. But it taught me something very important about product design: It’s really hard–and aggravating–for us consumers if you mess with our way of doing things.… Read the rest

Technologizer

Cutting the Cable-TV Cord? Maybe Some Day

Fear and rebutting at the Future of TV conference in New York City

[Technologizer. Read Original] Cord cutting–getting rid of cable or satellite TV–is the buzzword du jour in the TV and electronics industries. Pundits have proclaimed TV dead, or at least dying00going the way of the recording industry, which went from pricey CDs to cheaper downloads and now to mostly-free streaming.… Read the rest

Switched

Should You Get an Extended Warranty?

 [Swtiched. Read Original]

Burning question: Should I pay extra for an extended warranty?

The short answer: No.

The much-longer answer: Probably not, though it depends on what you buy, what the plan covers, and how techie you are.

We do recommend warranties for theft-and-loss-prone handheld devices like cell phones, but it’s likely that your laptop, TV or cell phone won’t bite the dust in that narrow span of time between the end of the manufacturer’s coverage and the end of the extended warranty.… Read the rest

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