Analysis

Technologizer

Rule One: Don’t Mess With How People Do Things

[Technologizer. Read Original]

Recently, I drove a Mini Cooper for the first time. (Rented from Zipcar for $13/hour. Not bad.)

That’s not news, obviously. They’ve been around forever. But it taught me something very important about product design: It’s really hard–and aggravating–for us consumers if you mess with our way of doing things.… Read the rest

Slate

Dell’s Quest for Cool

[Slate] Before last month, Dell had made only one attempt to look cool in its 22-year history. I don’t need to tell you that the “Dell dude” wasn’t the coolest guy on the planet. Dell’s second attempt to win street cred, its recent acquisition of the hip, gamer-friendly computer manufacturer Alienware, will probably prove more successful.… Read the rest

New York Times

Jumping In to Wed the Masses

[New York Times] WHILE Carrie Bradshaw in ”Sex and the City” agonizes over settling down, at least 3,000 couples jumped at the chance to marry during the frenzied first eight days that San Francisco allowed gay marriages.

And I, a straight bachelor, have happily performed about 60 of the ceremonies, in the cavernous rotunda of City Hall.… Read the rest

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