Viewpoint

Technologizer

Rule One: Don’t Mess With How People Do Things

[Technologizer. Read Original]

Recently, I drove a Mini Cooper for the first time. (Rented from Zipcar for $13/hour. Not bad.)

That’s not news, obviously. They’ve been around forever. But it taught me something very important about product design: It’s really hard–and aggravating–for us consumers if you mess with our way of doing things.… Read the rest

Slate

Dell’s Quest for Cool

[Slate] Before last month, Dell had made only one attempt to look cool in its 22-year history. I don’t need to tell you that the “Dell dude” wasn’t the coolest guy on the planet. Dell’s second attempt to win street cred, its recent acquisition of the hip, gamer-friendly computer manufacturer Alienware, will probably prove more successful.… Read the rest

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